What is Meta Tag

Meta is an element or tag in HTML or XHTML programming language that is used to apply the metadata in a web page. This meta element should be placed in the "head" in the HTML. These meta tags can be used also to express the description / explanation of a web page and to explain the key words (keywords) related to metadata and the other without the "head".

Meta Description Tag

Meta description tag is used to provide a general overview of the contents of your web page. The size is recommended no more than 200 characters. And see to it that this description could be sentences that are located at the beginning of the relevant page of web pages. Example meta tag description is as follows:


<meta name="description" content="Berbagi Ilmu, Info, Experiences and Opportunities Regarding Online Internet, Bisnis, Passive Income">

Some search engines like Northern Light and Google does not use meta tags as a description of its search results. They use is the beginning of sentences that exist on the page. That is why I recommend that you use the content of meta description tag as the opening sentence. And if the very beginning of your web in the form of a menu, then the description is displayed on the search results Northern Light is like this:

Home | Products and Service | Contact Us | About Us ... welcome to our online store, the best place on the web to ...


Meta Keyword Tag

Meta tag keywords is very important because determining what keywords to find the web page on search engines. Basic syntax of the meta tag keywords is
as follows:

<meta name="keywords" content="keyword1 KEYWORD2 keyword3 …">

or some are written with comma separators:

<meta name="keywords" content="keyword1, keyword2, keyword3, …>

Both serve the same and have no bearing on the search engines. The purpose of the comma that these keywords are easier to read. To note here is do not repeat a word more than 3 times, because it will be considered spamming. Examples of using the wrong keywords meta tag is:

<meta name="keywords" content="bali, hotels, travel in bali bali bali, island, bali weather>

Here we can see all that the word "bali", repeated more than 3 times. The following example will not be considered spamming by search engines:

<meta name="keywords" content="bali island bali bali travel hotels weather">

Equally important is the keyword is not to make the keywords that have nothing to do with the content of your web page. It also will be considered spamming. Suppose your website contains information about tourism in Bali, do not ever add "MP3" or "Britney Spears" as a keyword keywords just because this is a favorite keyword on the internet and much sought-after.

Meta Robots Tag

The main objective is to use robots meta tag to specify which web pages can be indexed by a spider and web pages which are not. This tag is very useful especially if thing else website uses frames for navigation. Obviously we do not want to display the menus in the frame to be read by search engines. Basic format of the meta robots tag is as follows:

<meta name="robots" content="index | noindex | follow | nofollow">

For example, if you want the spiders to read the main page, and browse through all the links that exist then add the following command:

<meta name="robots" content="index follow">

With this command will spider to index your main page and schedule to index the other pages that can be searched via a hyperlink (>a href=""<). The following command will instruct the spider not to index and browse the existing link on a web page.

<meta name="robots" content="noindex nofollow">